The touring and grand-touring tire categories are by far the most popular on the market. That’s mostly thanks to the value these tires provide – they aren’t overly expensive, yet they offer outstanding treadlife and last for at least 4-5 years.
The thing that these tires aren’t known for is performance – they simply lack in the handling department. Michelin, being the most advanced tire manufacturer in the world, saw an opportunity here.
With the Primacy MXM4, the company wanted to give drivers of luxury and performance cars the long treadlife of a grand-touring tire, with the responsive and grippy handling of a high-performance tire.